Tuesday, May 19, 2015

NEW Lake & Lodge Poster Designs!

We’ve created a lazy new line of prints just in time for summer—check out our Lake and Lodge Collection. It’s full of art that celebrates the simple joys of goofing off in the Great Outdoors.

Our customers love to decorate with art that makes them smile. After spending time with pals at Cherokee Lake near Knoxville, TN, Creative Director Joel Anderson was inspired to start illustrating a new batch of decorative poster art. He and a few of his artist buddies banged out a set of brand new designs that just might make you want to call in sick and spend a day in the woods or on the water!

“Lake and Lodge art is all about having fun in nature, bonding with people you love, and getting away from the rat race for a little while. The colors should be inspired by trees, water, sky and wild life. The words and the imagery should transport you to your happy place. Poking at camp fires, fishing, hunting, playing, swimming—there is just not enough art out there that celebrates these wonderful little moments of rest and relaxation. So we took it upon ourselves to create more,” says Joel.

To see the entire collection of prints, visit our site at: www.ADGstore.com.

Wednesday, May 6, 2015

Andrew Jackson’s Hermitage

Last year The Hermitage asked us to design a new logo as the first step toward rebranding the historic landmark and public museum.  The goal was to make Andrew Jackson a more prominent element of their visual identity.  Illustrator Aaron Johnson accomplished this by incorporating Andrew Jackson’s portrait and his signature into the new logo.

This year the Hermitage opened an all new exhibit, Andrew Jackson:  Born for a Storm, and hired us to design the advertising campaign announcing the grand opening of the state-of-the-art, 1.1 million dollar exhibit.  The exhibit focuses on the three pivotal stages of Jackson’s astonishing life: his modest origins as an orphan, his resiliency as a General and his visionary leadership as a President.  Drawing on themes from the exhibit we built a campaign around the iconic portrait of General Andrew Jackson on His War Horse.  In total we created over 10 different designs including billboards, banners, print ads, and digital media graphics.

They were so happy with the work we did on the campaign that they decided to have us design a comprehensive set of stationary for the new brand identity.  Inspired by the fact that Andrew Jackson signed some of the most significant documents in America’s history, we decided to incorporate an aged parchment texture to help unify each of the pieces.

Wednesday, April 15, 2015

Designer Highlight: Aaron Johnson

This month's designer highlight features Aaron Johnson, our team's powerhouse illustrator. Aaron grew up in Nashville and took to drawing at a young age. After attending Watkins College of Art and Design here in town he set his sights on Anderson Design Group where he started out as an intern. In his free time he enjoys eating strawberry flavored foods and going to comic book and anime conventions.

Aaron handles much of the illustration that we do for client business, and also contributes to our ever growing poster collections in-between projects. He enjoys working in many different illustration styles and always looks to add new art movements or variations to his library of skills. 

Hand lettering and artisan packaging are another passion of Aaron's, and he had a lot of fun creating the Old Glory labels and branding. 


When he he isn't drawing for Anderson Design Group Aaron enjoys drawing Japanese anime styled art, digital painting, and making over-the-top pictures. He also helps his contribute to his girlfriend's business Cute-Loot, which sells cute geek-related prints and merchandise at comic conventions.

When he's not drawing he does sculpting, sewing, woodworking, metalworking, and makes prop electronics, such as this custom lightsaber that lights up and makes vmm vmm sounds. 

Need an illustrator for your next project? Call us and we'll put Aaron on the job. He knows so much about Photoshop and Star Wars that we've nicknamed him Adobe-Wan Kenobi

Tuesday, March 10, 2015

Designer Highlight: Ryan Pflasterer

The Anderson Design Group is comprised of seasoned illustrators, designers, and production experts who all have a passion for beautifully printed pieces of art/design.  Ryan Pflasterer, the most recent addition to our design team, is particularly fascinated with archaic forms of printmaking.  His work as a designer/printmaker, however, has been informed by his background as a mixed-media artist.

Ryan and his wife Elyzabeth during a recent gallery showing at the Imago Galley & Cultural Center in Columbia, MO.  You can read an interview about the artwork here.

Last year, on April Fools Day, Ryan and Elyzabeth officially launched a new business called Inkwell's Press (Fun Fact: ADG/ATD was also launched on April 1st, over 20 years ago).  Inkwell's Press is a printmaking and bookbinding studio specializing in high-quality, hand-made "artifacts" using techniques that are thousands of years old, yet shockingly viable today. In addition to an expanding line of beautifully printed notebooks, journals, housewares, and art prints, Inkwell's Press also offers custom silkscreen printing services.  To learn more visit the online gallery/shop at www.inkwellspress.com (right now Ryan and Elyzabeth are giving free pocket notebooks to anyone who signs up for the Inkwell's Press mailing list).

The following images provide a glimpse at Ryan's process along with samples of printmaking and bookbinding projects...

Once a design is finalized film positives of the artwork are prepared.

The film positive is used to burn a stencil into an emulsified silkscreen.

Final "Ideas & Intentions" pocket notebooks inspired by vintage feed and seed memo books from the mid 1900's.

The process typically begins with hand-drawn artwork.

Each individual color is hand-pulled using a separate screen.

This limited edition was set at exactly 50 prints, which were each signed and numbered.

Final "Prayers & Perceptions" limited edition silkscreen print.

Limited edition woodcut print.

After this 10-print edition was finished the original woodcut plate was marred to ensure that there will never be reprints. 

A collabrative edition series of notebooks featuring hand-dyed indigo covers by Garner Blue.

Custom pocket notebooks hand-printed and hand-bound for a non-profit organization based in Miami, FL.

Stay tuned for some exciting collaborations between ADG and Inkwell's Press to be announced soon!